Soft signage refers to printed graphics produced on textile-based materials, typically polyester fabrics, for use in displays, advertising, retail environments, exhibitions, and events. Unlike traditional rigid signage, soft signage offers a lightweight, foldable, and dynamic alternative that enhances visual appeal while reducing shipping and installation costs.
Materials Used:
Polyester fabrics (woven, knitted, or stretchable)
Backlit textiles (for lightboxes)
Blockout fabrics (for double-sided displays)
Mesh and flag fabrics (for outdoor or high-wind use)
PVC-free textiles (eco-friendly alternatives)
Print Technologies:
Dye Sublimation (most common, high-quality, vibrant prints)
UV printing (for coated or specialty textiles)
Latex printing (for water-based, flexible ink compatibility)
Applications:
Trade show and exhibition graphics
Retail signage and SEG (Silicone Edge Graphics) displays
Flags and banners
Lightboxes and backlit displays
Interior décor (wall art, backdrops, drapes)
Window displays and tension frame systems
Benefits:
Lightweight and easy to transport (folds down, no breakage)
Crease-resistant and stretchable options for tension displays
Reusable and durable
Vibrant, high-resolution colors using dye sub technology
Sustainable choices with recyclable or PVC-free textiles
Installation Methods:
Tension frames (SEG systems)
Pole pockets and hanging systems
Hook-and-loop (Velcro) attachments
Backlit frames with LED illumination
Why It Matters:
Soft signage is increasingly popular due to its versatility, eco-friendly appeal, and ability to create elegant, premium-looking installations. It’s a key segment in modern large format printing, particularly for retail, events, and interior branding.