Viscom, short for Visual Communication, refers to the use of visual elements—such as graphics, signage, and displays—to convey messages, information, or branding. In the digital print industry, Viscom encompasses the design, production, and installation of printed materials intended to capture attention, guide behavior, or promote products and services.
Role in Digital Printing:
Viscom is a core application area for large format digital printing. It drives the demand for high-impact, high-quality prints on a wide range of substrates and surfaces. Digital printing offers the flexibility to produce custom, short-run, or variable data visual communication materials with fast turnaround and minimal setup.
Examples of Viscom Applications:
Retail displays and window graphics
Point-of-sale (POS) materials
Exhibition and trade show graphics
Wayfinding and informational signage
Branding for interior and exterior spaces
Vehicle and fleet graphics
Substrate Compatibility:
Viscom materials can be printed on both flexible and rigid substrates, including:
Self-adhesive vinyl
PVC-free films
Textiles and banners
Foam board, acrylic, aluminum composite
Magnetic and specialty substrates
Why It Matters:
Effective Viscom enhances user experience, reinforces brand identity, and influences purchasing decisions. For print service providers, it represents a high-value, design-driven segment that rewards creativity and technical precision.